Strategic SEO – A Critical Component for Digital Marketing
It’s one thing to build an entire website, complete with drop tabs, outbound links, and several pages of flashy content. But it’s entirely another to get your website at the top of the search results, where everyone can find it. What to do?
This is where SEO—or search engine optimization—comes in. SEO is all about improving your website’s search results. An SEO agency (like us) can help you structure your website’s data, ensure that your shares and links are derived from trusted sources, re-write the meta description tags to include relevant keywords, and check that your site is mobile-friendly to make it more easily accessible from the web’s busiest search engines.
Think of your website as being comprised of two layers—the aesthetically pleasing layer that everyone sees when they’re browsing, and the more complex, coded layer underneath that determines your website’s standings in the search results.
So, you want to get started by optimizing your site for Google. Great! Google is the mother of all search engines, but you want to cast a wider net. Optimizing your website exclusively for Google’s search engine means you’re shutting the door on countless viewers and potential customers from other search engines, like Bing and Yahoo.
Think of it this way: as of 2013, Google commands roughly 67% of search engine market share; Bing and Yahoo, though less popular, bring in 29%. That’s no small number when you consider the billions of searches made every day.
Look at Bing and Yahoo as your safety nets, in case Google’s algorithm changes (again), and you end up losing your coveted spot at the top of the search results list. Your website is still highly relevant on these other search engines, so you’re not losing out on traffic. Feels good to be prepared, doesn’t it?
The key is optimizing your site so that anyone, from anywhere in the world, can find your site if they’re seeking the content you provide. A strategic SEO plan is one of the most important components of a business’ digital marketing efforts.
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